Expo News

2007 Expo Exhibitor Survey Results*
32 Total Respondents

(Responses averaged and rounded to nearest .1)

* Key for Rating Questions:
1 = Poor, 2 = Fair, 3 = Average, 4 = Good, 5 = Outstanding

1) How would you rate the quality of the information provided by ASPI before the Expo?
Average = 3.9 (1-2, 6-3s, 15-4s, 6-5s) – (vs 4.2 in 2006, 3.9 in 2005 & 3.6 in 2004)

2) How would you rate the quality of the Expo presentation (layout, signage, etc)?
Average = 4.1 (1-2, 3-3s, 20-4s, 7-5s) – (vs 4.2 in 2006, 4.1 in 2005 & 4.0 in 2004)

3) How would you rate your booth location and exposure at the Expo?
Average = 4.4 (3-3s, 13-4s, 16-5s) – (vs 4.3 in 2006, 4.4 in 2005 & 4.1 in 2004)

4) How would you rate the attendance at the Expo?
Average = 3.4 (1-1, 2-2s, 17-3s, 12-4s, 1-5) - (vs 3.8 in 2006, 2.7 in 2005 & 1.9 in 2004)

5) How would you rate the Expo overall, as a business opportunity?
Average = 4.2 (1-2, 4-3s, 13-4s, 10-5s) – (vs 4.3 in 2006, 3.8 in 2005 & 2.8 in 2004)

6) If the 2007 Expo were identical to the 2006 Expo, would you participate (Yes/No)?
81% Yes, 3% Probably, 9% Maybe, 6% No (vs 2006 - 97% Yes, 3% No) (vs 2005 - 69% Yes, 12% Probably, 12% Maybe, 8% No) (vs 2004 – 67% Yes, 27% No, 5% Probably)

7) Any other suggestions on how to improve the Expo for 2007?
- 4 Comments – Too Many Competing Events, 3 Comments - Better Workshop Communication, Increase traffic (2 in 2006, 9 in 2005), 2 Comments - Free Entrance, More Advertising (7 in 2006, 11 in 2005)

For 2007 Sponsors
1) How would you rate your exposure at the Expo for the sponsorship dollars invested?
5.0 – Only 1 sponsor self-identified (4.7 in 2006, 3.7 in 2005 & 2.4 in 2004)

2) If the 2007 Expo were identical to the 2006 Expo, would you consider sponsoring?
Yes = 100% Only 1 sponsor self-identified (vs 2006 = 100% Yes; 2005 - Yes 40%, Probably 40%, No 20%)

2007 Expo Attendee Survey Results* (121 Total Respondents)

Demographic Information -
Sex – Male = 50%, Female = 50% (Male = 42%, Female = 58% in 2006)

Age- <18 = 2%, 18-24 =7%, 25-34 = 17%, 35-44 = 20%, 45-54 = 34%, 55-64 = 15%, 65+ = 6%

State – KY = 96%, NC = 2%, IL = 2%

County - Fayette = 63%; 2 Counties out from Fayette = 21%; Louisville area= 6%, Other = 10%

Household Income <$25,000= 19%, $25-50,000= 24%, $50-100,000= 36%, $100,000+ = 20%

Occupation – Education = 17%, Self-Employeed = 12%, Health – 8%, Retired = 8%, Construction– 7%, Art/Music– 7%, Other – 41% (from judge to jewler & farmer to film-maker)

How did you hear about the Expo? - Local Pubs (ACE, Herald-Leader, etc) = 41%, Word of
Mouth – 19%, Radio = 9%, TV = 4%, ASPI/Ben = 5%, School = 3%, Posters = 2%, Other = 3%

* Key for Rating Questions:
1 = Poor, 2 = Fair, 3 = Average, 4 = Good, 5 = Outstanding

1) Please rate any of the following attractions you visited while you were at the Expo?
-The Kid's Expo - Avg = 4.3 (2-2s, 7-3s, 24-4s, 33-5s) 4.5 in 06, 4.4 in 04, 4.2 in 2004
-Workshops – Avg = 4.1 (1-1, 6-3s, 20-4s, 15-5s)
-Art Exhibit + Music – Avg = 4.0 (4-2s, 15-3s, 25-4s, 23-5s) 4.4 in 06, 3.8 in 05
-Trade Show – Avg = 4.0 (1-1, 2-2s, 15-3s, 34-4s, 24-5s)
Theme Areas
- Energy – Avg =4.4 (1-2, 7-3s, 40-4s, 38-5s,) 4.2 in 2006
- Art & Design – Avg = 3.9 (1-2, 16-3s, 20-4s, 15-5s)
- Business – Avg = 3.9 (3-2s, 12-3s, 20-4s, 13-5s)
- Home – Avg = 3.8 (2-2s, 10-3s, 25-4s, 10-5s)
- Schools – Avg = 3.8 (3-2s, 7-3s, 12-4s, 6-5s)
- Transportation - Avg = 3.5 (1-1, 3-2s, 11-3s, 10-4s, 5-5s) 3.7 '06, 4.1 '05, 3.7 '04
- Food – Avg = 3.4 (1-1, 7-2s, 9-3s, 8-4s, 7-5s)
Tours
- Solar Tour – Avg = 4.2 (3-3s, 4-4s, 5-5s)
- Garden Tour – Avg = 4.1 (2-3s, 2-4s, 3-5s)
Free Services
- Home Design Consults - Avg = 4.1 (1-3, 8-4s, 2-5s) 4.5 in 06, 4.5 in 05, 4.3 in 04
- Computer Energy Audits - Avg = 3.8 (3-3s, 4-4s, 1-5) 4.0 on 06, 4.3 in 05, 4.1 in 04

2) Overall, how would you rate your experience at the Expo?
Avg = 4.0 (4.4 in 06, 4.4 in 05, 4.0 in 2004)

3) Did you attend a workshop? Yes = 28% (28 of 99) 27% in 06, 40% in 05

4) Which of the following would you like to see more of in 2007? (by % of respondents)
- Renewable Energy Bizs– 45% (55% 06, 36% 05, 56% 04)
- Educational Exhibits – 33% (36% 06, 42% 05, 42% 04)
- Workshops- 33% (32% 06, 38% 05, 41% 04)
- Free Services – 30% (18% 06, 19% 05, 27% 04)
- Commercial Exhibitors- 28% (29% 06, 21% 05, 41% 04)
- Speakers – 18% (14% 06, 20% 05)
- Free Services – 18% (19% 05, 27% 04)
- Children’s Activities – 13% (10% 06, 17% 05, 9% 04)
- Art – 13% (22% 06, 10% 05, 15% in 04)
- Entertainment – 12% (13% 06, 16% 05)
- Tours – 11%
- Panel Discussions – 10% (18% 06, 20% 05)
Other – 2 Comments - Ag/Gardening, 1 Comment - natural building, reclamation

5) Which of the following actions are you willing to commit to in the next 6 months?
Note: Several respondents noted that some of these things had already been done.
82% - Replace standard light bulbs with Compact Fluorescent Bulbs (81% 06, 60% 05, 69% 04)
70% - Purchase more locally-produced products and services (62% 06, 51% 05)
63% - Purchase more organic agricultural products (59% 06, 54% 05)
57% - Weatherize (caulk, seal) your home (45% 06, 44% 05, 45% 04)
53% - Commute or run errands by:
Bicycle – 22% (25% 06, 33% 05);
Foot (walking) 18% (23% 06,24% 05);
Carpool 8% (10% 06, 9% 05);
Public Transport – 6% (5% 06, 9% 05)
51% - Purchase more fair-trade products and services (53% 06)
48% - Purchase more locally produced arts, crafts and gifts (45% 06)
47% - Increase the Insulation in your home (34% 06, 39% 05, 30% 04)
42% - Replace old appliance/water heater with new Energy Star appliance (31% 06, 29% 05)
33% - Upgrade your heating/air conditioning (18% 06, 15% 05, 24% 04)
33% - Replace old windows or doors (31% 06, 26% 05, 19% 04)
33% - Filter your indoor air or water (21% 06, 28% 05)
30% - Add a solar hot water, solar electric, or other renewable energy system (21% 06, 29% 05, 15% 04)
30% - Change your personal behavior to save energy (23% 06, 32% 05, 36% 04) How?
– 4 Comments - Recycle, 3 Comments - Save hot water, Turn stuff off, Vegan/less meat,
29% - Purchase a more fuel efficient vehicle (20% 06, 25% 05, 19% 04)
28% - Have an energy audit done for your home or business (28% 06, 26% 05)
27% - Begin an energy-focused remodeling project (16% 06, 20% 05)
21% - Begin wellness program with integrative or complimentary health professional (8% 06)
20% - Seek treatment from integrative or complimentary health professional (5% 06)
18% - Write letter-to-the-editor or contact public official in support of a green issue (19% 06, 12% 05)
16% - Convert a used vehicle to a cleaner fuel (14% 06, 11% 05)
15% - Begin Construction of an energy-efficient home (16% 06, 11% 05)